![]() ![]() (GOOGL) CEO Sundar Pichai, for instance, not among Silicon Valley’s richest players. (FB) co-founder Mark Zuckerberg, who Bloomberg pegs as worth $100 billion or more.īut Cook’s new status is something of a rarity because he is not Apple’s founder. The tech world has produced many billionaires, including the world’s richest man, Amazon Its shares are up nearly 54% so far this year to almost $451 each, outperforming the broader market and the S&P 500 tech sector, according to data provider Refinitiv. "Our greatest source of inspiration, isn't technology itself, but help people use it in their own lives in ways, great and small, to write a novel or to read one to care for an ailing patient or see a doctor virtually to track their heart rate on a jog or to train for the Olympics.(AAPL) CEO Tim Cook has become a billionaire as he nears a decade at the helm of the world’s most valuable company.Ĭook’s estimated net worth - as calculated by the Bloomberg Billionaires index - leaped as Apple shares jumped last week, inching closer to the $2 trillion mark.Īpple’s market cap is currently around $1.9 trillion. "We're continuing to stay focused on supporting the global response to the pandemic and delivering the best products and services for people," Cook said on a July conference call with analysts. It's also up nearly 33% from the same time a year earlier despite the COVID-19 pandemic, which has has upended billions of people's lives around the world. That's more than Apple's Mac and iPad businesses combined. To help Apple's products stand out, Cook in 2019 pushed his company to start offering services ranging from a $10 per month magazine and newspaper aggregation service called Apple News Plus to a $5 monthly gaming service called Apple Arcade, and most recently, $10 per month Apple Fitness Plus workout classes.Ĭook promised that his company's $5 per month Apple TV Plus video subscription service would be " unlike anything that's been done before" when it launched in 2019.Īpple hasn't said how many people pay for Apple TV Plus subscriptions but has increasingly drawn attention to its overall services business, which in the three months ended June 26 pulled in nearly $17.5 billion in revenue. Under Cook, Apple's approach hasn't changed so much as it's expanded. "Alan said this 30 years ago, and this is how we feel about it." "'People who are really serious about software should make their own hardware," Jobs said, quoting Kay. He referenced the computer scientist Alan Kay when introducing the first iPhone in 2007. Jobs reveled in selling products people could touch and feel, focusing primarily on software as a means to make them work better. Perhaps the most dramatic changes Cook's made are to what Apple sells us. And it was Cook who pushed Apple into the smartwatch market in the first place.Ĭook, announcing Apple TV Plus in 2019. And there's the lower-cost $399 iPhone SE, which CNET called the best value for the dollar of any iPhone when it came out last year.Īpple also sells at least two different variants of its Apple Watch, not including partnerships with Nike and Hermes, three different AirPods headphones and four different iPads. There are also two "pro" models, the $999 iPhone 12 Pro and $1099 iPhone 12 Pro Max. Under Cook, Apple's expanded its product lineup to include two standard models of its iPhones, the $699 iPhone 12 Mini and $799 iPhone 12, which CNET's Patrick Holland said was one of the best phone we've ever reviewed. It sold several different types of iPods as well, but only one version of the iPhone each year. Under Jobs, Apple served up consumer laptops and desktops, with its MacBooks and iMacs, and offered professional laptops and desktops, with the MacBook Pros and Mac Pros. CNETĪpple has long been known for its comparatively small product lineup. Apple's expanded its product lineup, in some cases with accessories. ![]()
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